| Zusammenfassung |
The global gaming market is worth $500bn, with internet gaming growing at 16% YOY. As gambling continues to expand globally across digital channels there is growing concerns in increased problem gambling. Bet Buddy and City University have the opportunity to develop a solution to predict problem gambling behaviour, leveraging City University Machine Learning expertise together with Bet Buddy domain exprtise in problem gambling and software egnineering. This would enable Bet Buddy to apply machine learning techniques not yet deployd in area of growing market value and solving social problems. Bet Buddy won its first major contract in 2013 with the Ontario Lottery and Gaming Corporation (OLG) in Canada, and has now signed re-seller agreements with the two of the world's biggest gaming software providers, making product exploitation achievable. This project will advance Bet Buddy's product offering by applying Artificial Intelligence (AI) techniques to enable Bet Buddy to offer its products to more clients globally, solve emerging problems in new forms of gambling (e.g. machine gambling), and to target new but related industries e.g. trading and social casino gaming. |
