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UK-Förderung (49.875 £): Das Listening Lab: Software zur Verhaltensänderung Ukri 01.12.2013 Forschung und Innovation im Vereinigten Königreich, Großbritannien
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Das Listening Lab: Software zur Verhaltensänderung
| Zusammenfassung | Informatics-enabled behavioural change interventions are a potential solution to making cities more sustainable. With connected infrastructure it is possible to use data mapping and visualisation to understand citizen behaviours better than ever before. Context aware messaging can be delivered to people where, when and how it would have the biggest behavioral impact. The software development framework developed through this innovative feasibility study will be designed with urban anthropologists and behavioural psychologists to give it best chance of being effective. It will be designed through a co creation framework: not for citizens, but with citizens. Other sectors, such as advertising, marketing, product and interaction design aim to enable behavioural change as a core mission. Global leaders as diverse as Foursquare, Groupon and Nike have proved that the most powerful way to grow and engage a vibrant community is with game mechanics, and have demonstrated increased engagement, brand loyalty and built sustainable, viral communities. This knowledge is transferable. |
| Kategorie | Feasibility Studies |
| Referenz | 131492 |
| Status | Closed |
| Laufzeit von | 01.12.2013 |
| Laufzeit bis | 31.05.2014 |
| Fördersumme | 49.875,00 £ |
| Quelle | https://gtr.ukri.org/projects?ref=131492 |
Beteiligte Organisationen
| LOOPLABS |
49.875,00 £ |
| INTEL CORPORATION (UK) LIMITED |
Die Bekanntmachung bezieht sich auf einen vergangenen Zeitpunkt, und spiegelt nicht notwendigerweise den heutigen Stand wider. Der letzte verfügbare Stand wird auf folgender Seite wiedergegeben: Gloop Labs Ltd., London, Großbritannien.
